Cuuuuute…
Convenience-store chain 7-Eleven will feature a Japanime character, Domo, in an in-store program launching this month. The character’s likeness — think Tribble (for those who remember Tribbles from “Star Trek”) with teeth and appendages — will appear on collectible Slurpee cups and straws, coffee cups, hot dog containers, candy dispensers and merchandise. The effort includes a Fuji Frost by Fanta flavor and a “Domo Attack!” energy drink.
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program — intended to appeal to twenty-something and younger consumers — is the first promotion for 7-Eleven to be based on a character that doesn’t come from a major film, sports or entertainment property.
Domo and his hirsute pals began life as mascots for Japanese public television station NHK in 1998 — but they have, per 7-Eleven, developed a following via social-media platforms like YouTube, Facebook and Flickr.
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